Privacy Policy
Last Updated: December 17, 2025
Proud American Beverages, LLC (“Proud American Beverages,” “PAB,” “we,” “us,” or “our”) operates this website and online store (the “Site”) and provides related products, services, content, and features (collectively, the “Services”). Our Services are powered by Shopify Inc. (“Shopify”), which enables us to provide ecommerce functionality.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit, interact with, or make a purchase through our Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to personal information.
By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.
CALIFORNIA NOTICE AT COLLECTION
We collect personal information for the purposes described below. The categories of personal information we collect depend on how you interact with our Services and may include identifiers (such as name, email address, mailing address, phone number, and IP address), commercial information (such as purchase history), internet or network activity (such as browsing behavior), and in limited circumstances, sensitive personal information (such as payment authentication data).
Purposes of Collection:
- To provide, operate, and improve our Services
- To process transactions and fulfill orders
- To communicate with you, including marketing and promotional communications
- To provide customer support
- To conduct analytics, security, and fraud prevention
- To comply with legal obligations
Retention:
We retain personal information only for as long as reasonably necessary for the purposes described above, including to comply with legal, tax, and accounting requirements.
Sensitive Personal Information:
We do not use or disclose sensitive personal information for purposes other than those permitted under the California Consumer Privacy Act and its implementing regulations.
Your Rights:
California residents may have the right to access, delete, correct, or opt out of the sale or sharing of personal information. See the “Your Privacy Rights” section below for details.
1. PERSONAL INFORMATION WE COLLECT
“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual or household. It does not include aggregated or de-identified information.
Depending on how you interact with our Services, we may collect the following categories:
Identifiers & Contact Information
- Name
- Billing and shipping address
- Email address
- Phone number
Commercial & Transaction Information
- Products viewed, added to cart, or purchased
- Order history, returns, exchanges, and cancellations
Financial Information
- Payment card information (processed securely by our payment processors)
- Fraud prevention and payment verification data
Account Information
- Login credentials
- Account preferences and settings
Communications
- Messages sent to customer support
- Reviews, feedback, and survey responses
Device & Online Activity Information
- IP address
- Browser type
- Device identifiers
- Usage data and interactions with the Site
Inferences
- Preferences and interests derived from your interactions with our Services
2. SOURCES OF PERSONAL INFORMATION
We collect personal information from:
- You directly, when you place an order, create an account, or contact us
- Automatically, through cookies, pixels, and similar technologies
- Service providers, including Shopify, payment processors, analytics, fulfillment, and marketing partners
- Third-party partners, including advertising and social media platforms
3. HOW WE USE PERSONAL INFORMATION
We use personal information to:
- Provide, operate, and improve our Services
- Process payments, fulfill orders, and manage accounts
- Provide customer support and communicate with you
- Personalize content, offers, and recommendations
- Send marketing and promotional communications (subject to your preferences)
- Measure marketing performance and conduct analytics
- Detect and prevent fraud, abuse, or illegal activity
- Comply with applicable laws and enforce our terms and policies
4. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to:
- Shopify, which hosts our store and supports core ecommerce functionality
- Service providers, such as payment processors, shipping carriers, analytics providers, customer support tools, and marketing platforms
- Advertising and marketing partners, to deliver interest-based advertising
- Affiliates or corporate partners, if applicable
- Legal or regulatory authorities, when required by law
- Successors, in connection with a merger, acquisition, bankruptcy, or sale of assets
5. ADVERTISING, “SALE,” AND “SHARING” OF PERSONAL INFORMATION
We do not sell personal information for monetary consideration.
However, under California law, certain disclosures of personal information to advertising partners may be considered “sharing” for cross-context behavioral advertising. We may share personal information with advertising partners to deliver personalized ads across websites and platforms.
You may opt out of this sharing by:
- Clicking the “Do Not Sell or Share My Personal Information” link on our Site, or
- Enabling the Global Privacy Control (GPC) signal in your browser
Where required, we honor GPC signals automatically.
6. COOKIES & TRACKING TECHNOLOGIES
We and our partners use cookies and similar technologies for:
- Essential site functionality
- Analytics and performance measurement
- Advertising and marketing
You may manage cookies through your browser settings. If we implement a cookie preference manager, you will be able to adjust your preferences directly on our Site.
7. EMAIL & SMS COMMUNICATIONS
By providing your email address or phone number, you may receive marketing communications from us.
- You may opt out of promotional emails using the unsubscribe link in our messages
- You may opt out of SMS messages by replying STOP
- Message and data rates may apply
- Consent to receive marketing messages is not a condition of purchase
8. CHILDREN & AGE-RESTRICTED MARKETING
Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 18. We do not knowingly market energy drink products to minors.
If you believe a minor has provided us with personal information, please contact us to request deletion.
9. DATA RETENTION
We retain personal information only as long as reasonably necessary, including:
- Order and transaction records: generally up to 7 years
- Marketing data: until you opt out or after 24–36 months of inactivity
- Analytics data: generally 12–24 months
Retention periods may vary based on legal obligations or legitimate business needs.
10. YOUR PRIVACY RIGHTS
Depending on where you live, you may have the right to:
- Access or know what personal information we collect
- Request deletion of personal information
- Correct inaccurate personal information
- Receive a portable copy of your data
- Opt out of the sale or sharing of personal information
- Limit the use of sensitive personal information
We will not discriminate against you for exercising your rights.
Exercising Your Rights
You may submit requests by emailing admin@proudamericanbeverages.com.
We may need to verify your identity before processing your request. Authorized agents may submit requests on your behalf with appropriate documentation.
11. SENSITIVE PERSONAL INFORMATION (CALIFORNIA)
We collect sensitive personal information only as necessary to operate our business, such as for payment processing and security. We do not use or disclose sensitive personal information for purposes beyond those permitted by California law.
12. SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
13. THIRD-PARTY LINKS
Our Services may contain links to third-party websites or platforms. We are not responsible for their privacy practices and encourage you to review their policies before providing information.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.
15. CONTACT US
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
Proud American Beverages, LLC
7920 Silverton Ave, Suite O
San Diego, CA 92126
📧 admin@proudamericanbeverages.com
